Partner with Pop In Therapy
The daily show about who the song is really about.
The audience
Women 35–55 — the household purchasing decision-makers — in the US, Australia, UK and Canada. They grew up on the music we cover and they watch to the end: our median completion beats 75% of comparable reels (skip rates on winners run 17–22%).
The format
A bold editorial card: the artist, the song, and the real story behind it, told with receipts. One new file every day, fully produced in-house. No copyrighted music, no talking heads — clean, brand-safe, text-forward.
Ways to partner
Your brand on the day's file: a natural “presented by [brand]” credit on the card and caption.
We produce a story in our format around your product or campaign — same editorial voice, clearly marked as a partnership.
Own a week of files (7 posts + Stories) at a package rate.
Let's make something people actually watch.
DM @pop.in.therapy on Instagram — or email us and we'll reply within a day.